(This post was originally posted by Flaming Nora on the Coronation Street Blog June 2012, reposted to this blog with permission.)
It's Inside Soap magazine's 20th birthday this week and they recently commissioned a survey asking soap fans what they think of their favourite shows.
The results came in as follows, with most soap fans saying they want to see more humour, rather than grim storylines, in their favourite shows. Can't argue with that!
Four-fifths of viewers believe there should be more funny moments in the plots of the series, according to the poll.
More than a third - 36% - said they wanted to see fewer stories about affairs in TV soaps, and 30% said they would prefer to see less emphasis on "murder and mayhem" in the shows - although a quarter said they actually wanted to see more.
Just over two-fifths (42%) said the shows rarely or never reflected their own lives, and just 18% said a portrayal of a real-life issue in a soap had actually helped them.
Soap fans said Coronation Street was the soap which most accurately reflected reality, chosen by 40% of the sample of 1,000 people. EastEnders was second, chosen by 30%, while Emmerdale came third on 19%.
Emmerdale was chosen as the fictional location where viewers would most like to live, with Walford's Albert Square runner-up.
Inside Soap magazine editor Steven Murphy said: "It's interesting to see how Britons continue to love soaps and their family values, as well as the escapism it provides them with."
Read our exclusive interview with Inside Soap editor Steven Murphy.
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