Apostrophe Alert on Coronation Street

(This post was originally posted by Flaming Nora on the Coronation Street Blog November 2015, reposted to this blog with permission.)

I'm a little confused, so bear with.  And f you can help solve this mystery, please do.

When Kevin Webster changed the name of the garage to Websters' Auto Centre, the apostrophe in the word Webster had a storyline of its own. It was Sally who pointed out that Kevin had the apostrophe in the wrong place after Kevin had the sign done up as Webster's Autos.  Sally pointed out that as more than one Webster owned the place, it should be Websters' Autos, and she was right.

Now then, I'm not totally sure who owns the garage now - is it split three ways between Kevin, Tyrone and Sophie?  Well, whoever owns it needs to sort out its branding and decide on what they're doing with the apostrophe.

In the episode shown on Friday 20 November, the branding we saw on Sophie's computer screen in the garage is in the picture below. The apostrophe denotes that only one Webster owns the garage.

And here's a publicity picture from a later episode showing a flyer with the apostrophe in a different place. This denotes that more than one Webster owns the garage.

And just for confusion's sake, here are two pictures of the garage sign itself. The first one was taken on our press visit to the new set back in November 2013 and the second one taken by our blogger Michael on his visit to the new set earlier this year.

November 2013

2015

Anyone know what's going on?  Time to call in Norris and the Apostrophe Protection Society!





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