News in over the weekend is that Coronation Street is going to be the first TV show to include product placement, or in other words, accept cash in exchange for even more advertising within the programme. (This is new to network tv in the UK, where we in North America have long seen it on tv)
The product placement is going to be for Nationwide Bank when a cash machine turns up inside Dev's shop to replace the unbranded cash machine that's already there, and an advertising banner for the bank will appear outside of the shop too.
The deal, thought to be for an initial period of four months, marks the first product placement in a UK primetime show.
Do Corrie fans have any strong feelings one way or another on product placement in our favourite show?
2 comments:
Ugh no. The beauty of Corrie is that they don't have product placement. It's a slippery slope and soon enough the show could become one big ad.
PS...please get rid of the word verification...it always take a few tries to guess what the word might be.
Sorry about the word verification. It really does cut down on the spam bots. I know the recent blogger changes make it a bit harder to read it but i'm afraid that's out of my hands.
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